While we do love the idea of going out and shopping physically from the stores, it isn’t always the most feasible thing to do, especially when you have a really hectic schedule. This is where online shopping comes into the picture. We personally feel online shopping is much more convenient than shopping from physical stores. Additionally, all those additional offers, deals, and discounts that keep running on the websites lure us into online shopping. However, online shopping isn’t always easy, especially when it comes to makeup products. It’s still somewhat easier to purchase fashion articles online, but when it comes to beauty products, we can’t be so sure. Given that most of us swatch the products to check if they suit us, shopping for such products online can be a bit daunting task but definitely not impossible. Whether it’s a lipstick, eyeshadow palette, or foundation, we all find it a bit difficult to purchase them, considering we don’t really get to know how the shade will look on our skin. However, many platforms have updated their websites and added the virtual try-on feature that makes online shopping a breeze. But we have additional tips for you that will make it easier for you to purchase makeup online.

Buy products based on your skin type

First things first, you need to determine your skin type before you start exploring your options while purchasing makeup. Considering makeup products come in different formulas and finishes, it’s important to buy them according to your skin type. For instance, if you have dry skin, you should invest in nourishing and cream-based products, using powder-based or thick products will only make the dry patches look more prominent. Similarly, if you have oily skin, you should use mattifying products that will help to keep excess oil in check.

Use the virtual try-on feature

Once you have determined your skin type, it will be easier for you to find the correct foundation formula for yourself. But it doesn’t end here, the next step is to determine your shade, and this can be a really tricky part since you cannot do a swatch test. However, like we mentioned earlier, several brands have now updated their websites to make it easier for buyers to find their perfect shade virtually. You can use the virtual try-on feature, you can either upload your picture to see how every shade looks on you, or you can try other available options on the website.

Find your perfect lipstick with a virtual try-on feature

If you have ever bought a lipstick online before, there are chances that the product you received looked completely different from what it appeared on the screen. This has happened to most of us, and for issues like these only, the virtual try-on feature has been introduced on several beauty websites. You can either check the shades on the model that has a similar skin tone as you, or you can just upload your picture or open your camera to see how the shades look on you.

Have a conversation with an expert

To understand the customers and their needs better, many brands have introduced the chatting or messaging feature on their websites. We personally think it is a great initiative, considering a lot of people end up getting confused while purchasing makeup online. If you ever find yourself in such a situation, you can consider talking to an expert to clear all your doubts. The experts know better, and their useful advice will certainly make the entire shopping experience a breeze for you.

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